The Real Goal of Productivity (And How it Helps You Waste More Time)
Most people tend to tell you to be more productive. Sales need to be doubled, you somehow aren't...
07:10
Why restricting the numbers of sales increased profits (and gave us more downtime)
It seems illogical to sell just 25 copies of a product when the product is just digital. Isn't it...
21:18
Why do clients sign up? Understanding the core motivations that attracts clients.
Have you ever wondered why people keep buying recipe books? Your grandma had a dozen books, so...
28:36
How the doorway principle lets you get started (even when you're not known in your industry)
Most of us believe we have to start a business. Hence, we get all fancy with business cards and...
17:21
How to get re-started (when you've been blown off course)
Everybody starts off with a plan, but shortly after that plan turns to custard. We should be able...
16:18
Why High Conflict is Tearing Us Apart (And How To Sidestep the Chaos)
When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue...
36:21
How to create bonuses out of thin air (and still make them extremely desirable): Part 2
The toughest part about creating bonuses is how time-consuming they can be, especially when you...
15:49
How to create bonuses for your products or services: part 1
It may sound odd, but the bonus is often the tipping point for a client to buy your product or...
24:41
Why you should never trust a silent customer
We tend to think all is well with the world when no one complains. Yet, most customers rarely...
12:53
Why we do what we do at Psychotactics: Origin Story 2
What was the trigger for the Three-Month Vacation? Why do we have workshops at random locations?...
22:45
Why we do what we do at Psychotactics: Origin Story 1
How did the gold star show up in Psychotactics courses? How did we start sending chocolate across...
22:48
What I learned from children (and how it lowered my stress levels)
It's rare that we don't learn lessons from a child. Even so, I think we don't always pay closer...
16:32
How to avoid high conflict—even when you don't agree with the idea
Are you pro or anti-vaccine? Are you pro this or anti that? We seem to be pushed into one camp or...
05:16
How to get your foot in the door (with a humble checklist)
When starting up, it's almost impossible to get clients. Yet, there's a method that's almost...
18:17
The "Coats of Paint" system to break out of the curse of perfection
The biggest problem with perfection is we feel we have to keep to the job until it's done. As...
23:34
Why Happiness Eludes Us (And Why It's Been Around All The Time)
Many books, yes whole books, are dedicated to the pursuit of happiness. And yet, all it takes is...
06:04
The Power of Deflection (Why It's a Crucial Strategy On An Interview).
In a perfect world, you would be asked a straightforward question, and you'd give the answer that...
24:49
Why Understanding The Faces of Overwhelm Helps You Sidestep Frustration
We often see overwhelm as a nameless, faceless monster. It seems to charge into our lives like...
29:37
Three Unusually Zany Tips to Change Your Mindset
Sometimes we need to make big changes to our behaviour. Sometimes, it's just a little tweak. In...
14:50
Re-Run: Why You Don't Need Clickbait Headlines To Get Clients (The Power Of Normal Headlines)
Do Clickbait Headlines Work? Can a normal headline be just as powerful? Clickbait headlines seem...
11:18
Lo último de Marketing y estrategia
Auditors Must Advocate for Honesty
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