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Noah Goldstein - The Role of Social Norms in Energy and Water Conservation
  • 26/12/2010
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Noah Goldstein - The Role of Social Norms in Energy and Water Conservation

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Descripción de Noah Goldstein - The Role of Social Norms in Energy and Water Conservation

If you stayed in a hotel recently, you may have seen signs that encouraged you to reuse your towel in an effort to conserve resources. What drives you and others to participate in this environmentally and economically beneficial program? Professor Noah Goldstein studies the factors that motivate individuals to engage in prosocial actions using descriptive norms to design effective messages. He presents his research in this audio lecture presented by the Center for Social Innovation.

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energy nonprofit culture energy-environment Stanford podcast university podcast nonprofit management prosocial altruism human behavior

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