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EP33: What the Doc&Guru have learned about marketing and advertising during lockdown? Also who would be future guests?
  • 13/08/2020
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EP33: What the Doc&Guru have learned about marketing and advertising during lockdown? Also who would be future guests?

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Descripción de EP33: What the Doc&Guru have learned about marketing and advertising during lockdown? Also who would be future guests?

Echocast Radio — Can the advertising industry put together a decent softball team? You be the judge as you join us this week on The Doc & the Guru podcast. We discuss a few of the key things we’ve both learned about #marketing and #advertising during lockdown and throw forward to some of the interesting people and topics we’ll be meeting and chatting about in the weeks to come. What role does #trust play in #branding? Which 4 countries express the greatest need for #advertisers to invest in #trusted #media sources? The Guardian in London reports on England’s return to Premiership rugby this Friday and #Arsenal wins the FA cup. Should #brands strive for reach or ROI? And most importantly, is @AdContrarian right? Quote of the Week from @AdContrarian Bobb Hoffman – On the firing of Tom Goodwin by Publicis this past week. “If stupid opinions were grounds for dismissal the ad-industry would have difficulty fielding a softball team”. Find out who’ll be joining The Doc & The Guru in the coming days and weeks to talk #marketing and #advertising in the Post #Covid19 landscape.

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