Customer Love, with Vance Morris Customer Love, with Vance Morris
Client experience king, and author of Systematic Magic, Vance Morris, talks to Brutal Pixie about...
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Publishing success means breaking your programming
Everything you think you know about publishing has been programmed. In order to be really...
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Question of the Week: How to get people to interview?
Getting people to interview doesn't mean that the tough work is in finding them. It's in getting...
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Sometimes great publishing means befriending the Troll
There's a Norwegian fairytale that I'm sure you've heard. It involves three persuasive goats, a...
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A Tale of Wanting but Not Needing
In this parable, you learn what happens when you start wanting visibility and fame, instead of...
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Tristran expected a stone and got a lady instead
In Neil Gaiman's amazing illustrated fairystory Stardust, Tristran promises a girl that he'd...
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Don’t get railroaded by people who get scared
Scared people will behave in all kinds of strange ways. When it comes to your publishing...
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Stop trying to get Yes. Aim for No instead: Here’s why
No is a word that many people shy away from. But it’s the best word to encourage, in sales, in...
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Are you as good a publisher as Ned Kelly was?
Ned Kelly's approach to the world is worth studying and applying to your business publishing....
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Checklist: Know that you’re hitting the right audience
A 10-point checklist about how to build a successful subscriber membership. The post Checklist:...
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Business author Mike Michalowicz chats with the Queen of the Pixies about his book, Clockwork,...
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Resist the Sensual Seduction of Your Technology Mistress
Just because technology enables your marketing, remember it isn't the only way to do things....
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The one thing that makes your business immediately attractive
Attractive businesses are attractive for a reason. And yes, there are rules. The post The one...
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Write to level up your business’s health in just minutes a day
Taking the time every day to sit down and write your way through your clients' problems can have...
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If the police keep mugshots to know their targets, why don’t you?
The curious thing about the internet is that it makes you forget that you actually have an...
05:26
The best tool in your toolkit is Old Man Time
The question is, how do you use time as a tool? How long should your content activity take you,...
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Your content publishing is the ultimate psychological escape room game
Designing your escape from your business's content marketing publications is just as critical as...
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Drag your marketer out of publishing and put her in distribution instead
Content marketing is equal parts publishing and distribution. You'll run into trouble when you...
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The devastatingly brilliant set of contrasts that is Denholm Reynholm
The hilarious UK comedy character Denholm Reynholm is a study in contrasts. And, just like him,...
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It’s all well and good to do “marketing” but you still have to sell
"Marketing" isn't selling, but if you don't sell then you don't have a business. The post It’s...
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