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Channel Mastery

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Channel Mastery

91: Jonathan Ellsworth of Blister Talks about Building Trust through Long-Form Gear Reviews

My guest today, Jonathan Ellsworth, dropped some hardcore philosophy references from his...

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90: The Evolving (and Crucial) Role of Sales Reps in Consumer-Centric Strategies, with Dana Caraway

I have the pleasure today of speaking with one of the absolute best in the business, Dana...

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90: The Evolving (and Crucial) Role of Sales Reps in Consumer-Centric Strategies, with Dana Caraway

I have the pleasure today of speaking with one of the absolute best in the business, Dana...

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89: Customers are Today's Marketers (Let's Help Them!), with Mark Schaefer

Specialty businesses and brands have the HUGE advantage of having strong relationships with our...

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88: Canyon Bicycles: President Blair Clark on the Pioneering Direct-first Bike Brand's Future

On today's episode of Channel Mastery, we are joined by Blair Clark—President of Canyon Bicycles. 

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87: Uncharted Supply Co. - A Disruptive Digitally-Native Brand Breaks into Wholesale

I am SO thrilled to talk with Christian Schauf today. He is the founder and CEO of Uncharted...

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85: Shifting Channels in the Specialty Bicycle Market, Part 5: How a Mobile Bike Shop Improves Customer Experience Ac...

The purpose of this “Shifting Channels” series is to provide a line of sight on where things are...

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83: Evolving the Brand to Retail Specialty Relationship with Erik Saltvold of Erik's Bikes, Board and Ski

Today, we get to hear from Erik Saltvold, founder and owner of Erik’s Bike, Board and Ski, a very...

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81: Ecommerce Solutions for Independent Bike Dealers with Ryan Atkinson

In full transparency: I love cycling. I also believe that the bike industry provides a unique...

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80: Consolidation, Climate and Boomers: Facing the Future of Snowsports with Nick Sargent

People come to Nick Sargent with a lot of problems. While he would love it if more people also...

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79: How Beacon Technology and Connected Buildings Can Improve Customer Service with Greg Carter

The technology we talk about in today’s episode seems super futuristic. But in reality, it’s...

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78: How Specialty Can Own the Shopping Experience with Teddy Schiavoni

In today’s episode, I speak with my wonderful, repeat guest, Teddy Schiavoni, about the 2019...

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Episode 77: Build & Leverage Community around an Event Experience with Amy Charity of SBT GRVL

In today’s show, I host one of the founders of SBT GRVL, Amy Charity. She’s a former road racer...

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76: Cause and Effect Channel Management With Bill Johannesen

Today’s episode is for brands and manufacturers seeking solutions around channel management. It’s...

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75: Bicycle Retailer and Industry News, Interbike, and the Disintegrating Lines Between Trade and Consumer Audiences

Fresh from the SIA and Outdoor Retailer Winter Market, today on the show we talk about the future...

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Special Edition #2: How Brands and Specialty Retailers Can Outplay Amazon at It's Own Game...Really

Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m...

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73: *SPECIAL EDITION* Channel Mastery Series: Bridging the Digital Divide, 2019

According to my guest today, Paul Paradis, the 20-35-year-old age group will have the most...

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