Channel Mastery

Andy Inman and Chris Young, Springs Wealth Group

As we’re in the year of pivoting, quickly shifting consumer behaviors and uncertainty, I thought...

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Roy Steves, Co-founder of StatBid

Channel Masters are very entrepreneurial in how they think and approach problem solving. In fact,...

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Chris Steinkamp, Principal and founder, Baselayer Group

For the past five-plus months, through the COVID pandemic, recession and also, the social unrest...

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Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in...

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Ryan Eittreim, Sales Director of Consumer Products, Wintersteiger

Though it’s still a few months away, the Winter 20/21 season will be here before we know it....

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David Howell, Managing Partner and founder, Howell & Associates

We’re on the verge of August, 2020, which marks a shift into a new selling season, a kick-off...

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Matt Heitmann, Chief Marketing Officer at Pro’s Closet

The Pro’s Closet continues to revolutionize the way people buy bikes. The company offers a very...

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Matt Heitmann, Chief Marketing Officer at Pro’s Closet

The Pro’s Closet continues to revolutionize the way people buy bikes. The company offers a very...

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Kelly Ramirez, Founder and Chief Growth Officer, Prismatic

While consumer behaviors continue to shift, one trend is here to stay: Our consumer is just plain...

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Ryan Atkinson, SmartEtailing and Ben Barenholtz, Quivers

This episode of the Channel Mastery podcast was originally recorded as a webinar on April 30,...

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Jennifer Tetrick, Decathlon

With the continued pandemic and some of the U.S. in the beginning phases of reopening store...

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Garrett Finney, CEO & founder of Taxa Outdoors

Outdoor recreation will be a healer for all of us post pandemic and through the recovery of the...

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Kristin Carpenter, Announcing the Launch of Multi-Channel Marketing Academy

“The consumer is the channel,” said Mike Massey of Locally. He’s absolutely right, and with...

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Jason Duncan, Outdoor Research Pivot to Produce, Source and Donate PPE, Follow up to OIA and SIA Webinar, Part III

Imagine you’re sitting with your team at the onset of the COVID-19 pandemic, in one of the early...

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Lyndi Bell, Chaco & Alex Adema, DPS Skis Pivot to Produce, Source and Donate PPE, Follow up to OIA and SIA Webina...

This episode is the second installment following the panel I led for Outdoor Industry Association...

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Sarah Wood and Amy Allison Pivot to Produce, Source and Donate PPE, Follow up to OIA and SIA Webinar, Part I

In the crisis, innovation and deep meaning continue to emerge. And I’m honored to be able to...

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Consumer Psychology Through the Coronavirus Crisis and Beyond, Part II

This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and...

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Jayson O’Mahoney, Gravel Cyclist

I don’t know about you, but I’m very ready to talk about something other than COVID-19. My friend...

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Kristin Carpenter, Consumer Psychology Through the Coronavirus Crisis and Beyond

NOTE: This episode originally aired as a Facebook Live on Thursday, April 2nd, 2020.    We...

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Steve Kennedy, Gearheads Outdoor Store

Please note - this episode was recorded in early March 2020. Since the recording of this episode,...

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