The Company Rebranding Process - 4 Steps to Getting It Right
Considering a company rebrand? Listen in as we share the four crucial steps in a successful...
54:32
The 5 Benefits of Rebranding Your Company
Are you having a company identity crisis? Then listen to this week's podcast on the many benefits...
55:09
7 Signs It May Be Time to Rebrand Your Company
Does your company name create interest or confusion? Does it engage customers or require...
54:40
The 8 Mistakes to Avoid When Naming a New Business
Knowing how to name your new company starts with knowing how NOT to name your new company. In...
54:20
How to Bring Your Online Brand to Life - 3 Simple Steps
It's Halloween night and you approach a dark house, no lights, and eerie silence. Do you enter?...
55:10
Slogan Branding - Can you brand around your tagline?
Got brand? For legacy businesses, a name change is not always an option. Creating a clear,...
55:33
Creating the perfect tagline for your business
Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas...
54:24
Broken Brands -- When Things Turn Fugly
What happens when you wake up to breaking news, sometimes bombshell news, about your company...
54:32
Your Brand Story Part II - Keeping Your Story Straight
As companies grow and evolve over time, their products and services diversify. Keeping a clear,...
54:46
Brands can serve a number of key functions, from a simple identifier to an entire messaging...
53:13
What's Cooking? Identifying your brand's ingredients
Every company brand has a recipe -- a way it serves up its products and services. In today's...
54:47
Naming a Startup Company - 5 Steps to Naming Your Business Bright
Every entrepreneur faces the daunting challenge of naming the new business. What seems like a...
54:47
How to Build a Successful Company Brand Identity
In this episode of Brilliant Branding, we delve into the five key components that form the...
54:45
The 4 'C's of Brilliant Branding
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to...
55:40
Discover Your Pivot Point and Empower Your Brand
What's at the "core" of Apple? Computers? Or innovation? This week's episode explores what we...
54:24
What is company branding? The good, the bad, the brilliant.
Company branding is one of the most important, yet misunderstood, phrases in all of marketing....
56:00
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