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Pitching and communication between small businesses and influencers with Britney Verta
  • 20/08/2019
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Pitching and communication between small businesses and influencers with Britney Verta

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Descripción de Pitching and communication between small businesses and influencers with Britney Verta

 
If you are a small business or influencer then you do NOT want to miss today’s episode with Britney Verta, the mom boss behind the childrens’ boutique clothing brand Poppy Laurel. Britney and I break down the barriers between brand and influencer relationships in this raw and honest conversation!
 
In This Episode You Will Learn About:
 
Who Britney is and what it takes to start a clothing brand (2:45)
The extra effort and are that goes in to running a small business (7:00)
How Britney finds influencers to work with (8:45)
Being “burned” by influencers in a collaboration (14:25)
Professional courtesy and what to do when a brand collaboration is not working out (18:25)
The importance of contracts and deadlines in a partnership (19:20)
Setting up realistic expectations to set up a collaboration for success (22:00)
How to respond to a brand who reaches out for work in exchange for free products (22:45)
The importance of follow up (26:30)
Why free product posts are essential in influencer growth when starting out (31:31)
Why it is ok to say no and respectfully decline (36:43)
The value of content (and how to work with brands if you don’t have followers and reach (42:40)
The important takeaways from this conversation (48:30)
Resources:
Follow Poppy Laurel on Instagram
Shop Poppy Laurel  Use the code MIPINSIDER for 20% off! Thank you Britney for that kind offer!
 
 

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media social business small brand

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