Frogcast 013: from Turnmills to Traxsource,Grahame Farmer shares Data Transmission's brand evolution

Grahame Farmer's music career commenced on the dance floor of renowned London Club, Turnmills of Clerkenwell Road 15 years ago, when a chance meeting with club owner Danny Newman and a ballsy statement along the lines of "your website is shit" resulted in Grahame running and managing all of the Turnmills online presence for its remaining five years in operation. 

In this interview we talk frankly about fun times in the glory days of the club, and what Grahame fondly describes as his "Cavernous Wonderland", including Roger Sanchez's parties, reforming the Happy Mondays in Turnmills studios, and the subdued shivery nature of Monday mornings at the office following a weekend of raving at the club.

Grahame also shares his self taught strategy for the growth of his business, Data Transmission, which started in Turnmills and has now grown to become an online music platform that extends into all social media channels and that has recently expanding its service portfolio into online radio, a record label and consultancy services for DJ's and professionals in the music industry.

He talks openly about the bumpy ride of being in the music business and shares some of the insight behind what it has taken to shape Data Transmission into the credible and well respected music brand that it is today.  Grahame doesn't hold back either, as he recounts what it took to turn around a business that was hemorrhaging money in order to climb out of a cash flow hole and reboot the business into profitability.

Helping artists promote themselves is now at the heart of what Grahame does and in the last year he shares how his "Boost" service for DJ's and emerging artist has helped increase bookings, get DJ's signed to labels and provided clarity to artists on their social media strategies.

With all that plus running a Traxsource acclaimed record label, an interview with David Guetta at ADE, a packed 2020 calendar and Grahame's favourite track of all time right at the end, makes this an open and fun chat with plenty of insight and laughs from an evolving master of music media.

Thank you very much Grahame for taking the time to share all this with me!

A bit about me …. Fiona White
I love playing chilled, deep, and tech house music as well as listening and sharing stories from artists and people that inspire me.   Box of Frogs (my very own Frogcast) is my way of doing that, whilst also connecting with people who, like me, enjoy smiling more through life.