In this week's episode, you will learn from the founder of Silly Bandz, Robert J. Croak. His company generated over $240 million sales. Little did Robert know, his little idea was about to be the biggest bracelet trend the world had ever seen. What happened over the next two and a half years was simply unheard of. Robert’s little Toledo, Ohio company was catapulted into the limelight and went from 12 employees to over 300 in the matter of months. During this time trying to efficiently scale the craze and capture the lighting in a bottle, Robert was working 18 hours a day seven days a week. Silly Bandz partnered with the Kardashians, Justin Beiber, Hello Kitty, Barbie, Spongebob Squarepants, and Angry Birds for exclusively licensed bracelets. Licensing and consistently creating new packs to ship around the world was not easy, but with much determination, little sleep, and a great team, Robert kept up this pace producing a trend that outlasted most huge fads -- over three years.
Thanks to the whirlwind Silly Bandz fame, Robert has since been featured on “How I Made My Millions,” Bloomberg, CNN, MTV’s Made, Bravo’s Housewives of Beverly Hills, GSN-High Stakes Poker, as well as countless other TV shows and news features. After 2012, the blaze of the Silly Bandz trend cooled off and Robert has continued inventing, investing, and launching many new products and brands. With his accomplished reputation as a master brand-builder and infrastructure for product development, Robert has developed many new products, and has also diversified into real estate, technology, and fast casual pizza enterprises. Through the years, Robert’s passions have remained the same: to continue creating meaningful products that provide him the financial ability to help make the world a better place.
Next, you will learn from one of Tony Robbins’ business partners, Joseph McClendon III. Joseph has sold over $100 million from stage. His personal businesses have produced over $100 million in sales. And he’s impacted over hundreds of millions of people through books, programs, seminars, and television.
Following a successful career with CBS records, Joseph founded the Succelleration Research Group, a leading consulting company that conducts Peak Performance coaching, workshops and seminars for business professionals around the globe. He is also a celebrated instructor for UCLA where he teaches courses on Human Re-engineering, Leadership, Advanced communication and Human Influence for the famed Engineering and Management Program. Joseph now serves as Head trainer and instructor at Tony Robbins acclaimed "Mastery University" and is consistently hired by Fortune 500 CEOs, Government Officials & Top Level Business Owners from over 46 different nations. Joseph McClendon also co-authored with Tony Robbins the best-selling books "Power Thoughts" and "Unlimited Power-a Black Choice".
Next, you will learn from copywriting expert, Sean Vosler. He has helped scale several 8-figure businesses, along with designing dozens of 7-figure marketing campaigns. He is the founder of Increase Academy & Author of the best selling guide, "7 Figure Marketing Copy". His “day job” is to help mildly successful entrepreneurs become wildly successful entrepreneurs... he accomplishes this with the power of marketing, messaging, and managing promotions. If you're an entrepreneur looking to scale your marketing & get your message out to the world, Sean is the guy to show you how it's done.
Next, you will learn from the CEO of MentorBox, Jonathon Kendall. Jonathon helped grow MentorBox to over 60,000 active subscribers a month along with its founders Dr. Alex Mehr, and Tai Lopez. He is a published nonfiction ghostwriter for professional athletes and CEOs; as well as a published novelist. Jonathon specializes in sales copywriting and drip-email sequences to increase profits for businesses. His pitch decks have generated over $100 million for the companies he’s worked with.
Lastly, you will learn from a celebrity consultant and an expert in credit and investing, Stephen Liao. Stephen has generated over $30 million in credit line, 100 million reward points, and has mastered credit strategies to experience high-end hotels, mansions, yachts, and private jets for cheap. Stephen leverages his credit lines to invest in different businesses, startups, oil, and real estate.
Have your pen and paper ready to take notes. It’s time to level up!
Learn more and connect with our instructors:
100MillionAcademy.com
Robert J. Croak: instagram.com/robertcroak
Joseph McClendon III: instagram.com/iamjosephmcclendon
Sean Vosler: instagram.com/seanvosler
Jonathon Kendall: instagram.com/jonathon.kendall
Stephen Liao: instagram.com/credit
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