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Megan Breukelman of www.meganbreukelman.com had me intrigued. When we first started chatting about an interview, I knew she was a New York based wedding photographer.
In addition to her photography business, she has branched out, as many have into helping other photographers succeed in their businesses where she helps with SEO, COPYWRITING, SOCIAL media and BRANDING.
She also has her own photography podcast – The Photo Opp Podcast: Finding Opportunity in Photography.
Today though, it appears she's joined forces with another photographer, is operating in both New York and Canada and has added family photography to her portfolio.
I was curious to learn if the changes are all due to the Pandemic or a strategic way forward in what is a new world for photographers in business.
In the interview, Megan shared some of the best and most exciting ways to attract photography clients – none better than utilising open houses and Instagram to book your dream wedding clients.
Here's some more of what we cover in the interview:
A brief history of Megan's photography business
Why Megan started a wedding photography business
Branching out into different niches of photography
How the pandemic has affected Megan's wedding photography business
Covid restrictions in the U.S. and how Megan's is adapting to them
Out-of-the-box ways to attract wedding photography clients
Attending open houses to get hot leads
Megan's process of attracting leads through open houses
How to source open house venues to attend
Finding a good fit for you and your business with the right open houses
The initial chat to engage possible clients at a wedding open house
The shoot process for photographing couples at open houses
Average frames shot during the quick mini sessions
Why Megan doesn't do automated email follow-ups
The need to show prospective clients proof of your photography skills
Megan's take on watermarking photos for sharing
75% of Megan's bookings come from Instagram – here's how
Megan's strategies on stalking prospect clients on Instagram
Engaging with people's content on Instagram to generate leads
The importance of uploading daily posts to Instagram
Using Tailwind to schedule posts for Instagram
Why hashtags are vital when uploading content to Instagram
Sending DM's to prospective clients on Instagram
Where are Megan's inquiries from Instagram coming from
Consistency and keeping customers engaged on Instagram is crucial to guarantee bookings
Making educational COVID IG stories to keep people engaged on Instagram
Sharing testimonial stories on Instagram works for bookings
How much time Megan allocates for social media management
Using a scheduler app for Instagram stories
Using Story Highlights to keep IG stories noticed
Setting up a social media folder and storing resized photos for posting
Why Megan doesn't post too much from her archives
How Megan helps other photographers with their marketing
What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
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Each time we've done an open house at a venue, we've come back with anywhere from four to ten like very, very, very hot, hot, hot leads. – Megan Breukelman
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Megan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
I would say about 75% of our bookings are coming from Instagram right now. – Megan Breukelman
If you have any questions that I missed, a specific question you’d like to ask Megan or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
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iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
I don't want to be posting too much from our archives because I think as photographers we get better and better and our styles change. – Megan Breukelman
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
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★★★★★ Upbeat and Real Photography Insights Posted in iTunes by Michael Puck who offers On-Location Dog Photography in Tennessee on November 29th 2020.
I have been a premium member of PhotobizX for close to two years now. I have purchased some of the content that Andrew is offering, and I have completed his video training. The content and information that Andrew provides is incredibly valuable and has given me countless ideas and new perspectives that I integrated into my business.
An equally strong reason that I am always coming back for more is his genuine personality. Listening to the podcast is refreshing, honest, upbeat, and real. Andrew is one of these rare exceptions that instantly makes you feel “at home” and cared for, which is a beautiful gift in today's world.
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Links to people, places and things mentioned in this episode: Megan Breukelman Website
Megan and Kenneth Website
Megan Breukelman on Facebook
Megan Breukelman on Instagram
Megan and Kenneth on Instagram
Megan Breukelman on Twitter
Megan Breukelman on Pinterest
Megan Breukelman on LinkedIn
Kenneth Sterling on Instagram
The Photo Opp Podcast: Finding Opportunity in Photography
Tailwind – Instagram shceduler app
Storrito – Instagram stories scheduler app
Thank you! Thanks again for listening and thanks to Megan for coming on to share her thoughts and ideas on running a successful photography business today and how to utilise reception venue open houses and Instagram to generate a ton of wedding photography leads to book your dream clients.
One of the biggest parts of Instagram for me is that I make sure that we have a post going up every day. And that's super easy to do as photographers because we are just constantly creating content. – Megan Breukelman
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
The post 391: Megan Breukelman – Book your dream wedding clients with open houses and Instagram appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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