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The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketi...
  • 20/02/2020
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The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketi...

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Descripción de The Marketing Strategies Behind Travis Scott, Future, Mariah Carey and more with Lisa Kasha, VP of Integrated Marketi...

In this episode of the podcast, we sit down with Lisa Kasha Vice President of Integrated Marketing and Digital at Epic Records. Lisa is a savvy, accomplished digital marketing executive with extensive experience overseeing digital project management, partner development, account management, and marketing management at Epic Records. Lisa lead digital for Travis Scott’s album ASTROWORLD which was the 2nd highest debut album in 2018 on the Billboard 200 chart. She has also worked on campaigns for notable artists including Michael Jackson, Mariah Carey, Camila Cabello, Sara Bareilles, Meghan Trainor, Fifth Harmony, Zara Larsson, and more
 
In this episode we discuss…


Creating an engaged fan base 
Different approaches to creating rollout campaigns 
Leveraging emerging platforms like TikTok to bring attention to catalog
How to stand out as an intern to a music executive  


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