How viral humour boosted one of Nordics’ leading travel brands
Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing...
28:43
How viral humour boosted one of Nordics’ leading travel brands
Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing...
28:43
Brand Strategy Unpacked: Cracking the Cadbury Code
Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success...
28:46
What 2024 holds for broadcasters?
As Kantar Media releases its annual Media Trends & Predictions 2024 report, forecasting the...
28:14
Crispy is the key to creative effectiveness at KFC
KFC’s Origins was one of the big winners at the recent Kantar Creative Effectiveness Awards and...
14:51
Behavioural science in practice: Unlocking the magic
Join Dr. Nicki Morley as she discusses with Dan Bennett, Lead of UK Behavioural Science Practice...
19:38
Learning from TikTok’s growth story
How has TikTok become such an essential platform for brands? Jorge Ruiz, Global Head of Marketing...
16:52
How better creative boosts business
Discover how creativity is a business superpower, as evidenced by the findings of Creativity is...
26:16
Reimagining fragrances: Breaking the rules with Felix Frohwein
What if innovation's true essence lies in shattering conventions? In this captivating episode,...
29:46
Bloom & Wild’s Story of Gifting Innovation
In this episode of Future Proof Dr Nicki Morley from Kantar talks to Charlotte Langley, the Chief...
24:49
Revolutionising marketing with Kantar's AI-Powered insights
Can AI pave the way for a new era in consumer understanding? In this episode, Jane Ostler sits...
21:23
Future Proof: Does digital advertising earn its keep?
Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry...
27:09
As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...
18:13
How behavioural science can drive commercial innovation
Join Dr. Nicki Morley as she discusses with Rory Sutherland, Vice Chairman at Ogilvy, the...
24:18
Episode 4 – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA
As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...
17:52
Episode 3 – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola
As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...
16:58
Episode 2 – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz
As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...
21:01
As part of our report on the world’s most valuable brands, Martin Guerrieria, Head of Kantar...
15:50
Machines Scoring Machines: Exploring AI-Generated Creative in Advertising
What happens when machines score the output of their fellow machines? Join our host, Jane Ostler,...
14:24
Reinventing Baileys for a new generation
Baileys has been on an innovation journey, using Limited Time Offers and special flavours to put...
23:42
36. How does using facial coding in ad testing help create better ads?
Using Facial coding with ad testing is how we measure emotional engagement people experience when...
34:29
Ep34 如果說,理念價值讓品牌能飛上
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Seoに必然性を持たせる(ほぼ独り言)202
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Hybeの業績は、既に音源売上の海外
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#2-8 自分のため、他人のため。あな
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Less Than Convincing Close Thursday
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#71 「エフピオでパートとして働く
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