Future Proof

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Future Proof

How viral humour boosted one of Nordics’ leading travel brands

Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing...

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Brand Strategy Unpacked: Cracking the Cadbury Code

Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success...

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What 2024 holds for broadcasters?

As Kantar Media releases its annual Media Trends & Predictions 2024 report, forecasting the...

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Crispy is the key to creative effectiveness at KFC

KFC’s Origins was one of the big winners at the recent Kantar Creative Effectiveness Awards and...

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Behavioural science in practice: Unlocking the magic

Join Dr. Nicki Morley as she discusses with Dan Bennett, Lead of UK Behavioural Science Practice...

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Learning from TikTok’s growth story

How has TikTok become such an essential platform for brands? Jorge Ruiz, Global Head of Marketing...

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How better creative boosts business

Discover how creativity is a business superpower, as evidenced by the findings of Creativity is...

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Reimagining fragrances: Breaking the rules with Felix Frohwein

What if innovation's true essence lies in shattering conventions? In this captivating episode,...

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Bloom & Wild’s Story of Gifting Innovation

In this episode of Future Proof Dr Nicki Morley from Kantar talks to Charlotte Langley, the Chief...

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Revolutionising marketing with Kantar's AI-Powered insights

Can AI pave the way for a new era in consumer understanding? In this episode, Jane Ostler sits...

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Future Proof: Does digital advertising earn its keep?

Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry...

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Insights from Brand Builder Series – A conversation with Ravi Santhanam, CMO, Head - Corporate Communications,...

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...

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How behavioural science can drive commercial innovation

Join Dr. Nicki Morley as she discusses with Rory Sutherland, Vice Chairman at Ogilvy,  the...

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Episode 4 – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...

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Episode 3 – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...

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Episode 2 – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz

As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar...

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Insights from Brand Builders Series – A conversation with Asmita Dubey, Chief Digital & Marketing Officer,...

As part of our report on the world’s most valuable brands, Martin Guerrieria, Head of Kantar...

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Machines Scoring Machines: Exploring AI-Generated Creative in Advertising

What happens when machines score the output of their fellow machines? Join our host, Jane Ostler,...

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Reinventing Baileys for a new generation

Baileys has been on an innovation journey, using Limited Time Offers and special flavours to put...

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36. How does using facial coding in ad testing help create better ads?

Using Facial coding with ad testing is how we measure emotional engagement people experience when...

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