Guest Dr. Ganga Dhanesh Ganga S Dhanesh (PhD, National University of Singapore) is Associate Professor and Assistant Dean of Research and Outreach in the College of Communication and Media Sciences, Zayed University, UAE. Prior to her move to Dubai, she was Assistant Professor at the Department of Communications and New Media, National University of Singapore. She has had experience in corporate and non-profit organizations and has published in the areas of corporate social responsibility and internal relations in books and journals such as Journal of Public Relations Research, Public Relations Review, Public Relations Inquiry, Management Communication Quarterly, Journal of International Management, and the Journal of Communication Management.
Her work on dialectics in CSR in India won the Bob Heath Top Paper Award and Faculty Top Paper Award at the annual conference of the International Communication Association, 2012. Her research on CSR for internal relations won an Outstanding Paper award from the Journal of Communication Management in 2013 and she was awarded Outstanding Reviewer in 2017. Many of her articles published in top-tier, international, peer-reviewed journals are among the most downloaded, shared, read, and cited articles in the respective journals. She serves as Associate Editor of the Journal of Communication Management, is on the editorial board of the Public Relations Journal, and is Guest Editor for a special issue on Public Relations in the Middle East for the Journal of Public Relations Research.
Research interests: Corporate social responsibility and its communication; Employee engagement; Social media and public relations; Visual communication
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Teaching areas: Corporate social responsibility; Communication campaigns; Strategic communication; Writing for public relations; Graduate research seminar; Principles of communication management; Research in communication management; Qualitative communication research methods; Strategic communication campaigns; Intercultural communication; Public speaking
Contact: gangadhanesh@gmail.com; ganga.dhanesh@zu.ac.ae -
Ganga S Dhanesh
Does advertising reflect the societal changes happening in the GCC and wider MENA region?
In this special episode I sit down with Dr Ganga Dhanesh from Zayed University, who is part of a leading research team which examines gender portayal in advertising in the Middle East.
Research on this topic is scarce in MENA. With the aim to help bridge the gap between academia and the practical world of marketing, Ganga shares key findings and takeaways related to the depiction of men and women in advertising in the region.
Jean Killbourne says “ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be.”
Tune in now to find out more about this unique research. You’ll lean:
Key findings and takeaways related to the depiction of men and women in advertising in the region
Perceptions and attitudes towards femvertising and menvertising in the region
Recommendations for brands and advertisers on how to improve the way #women are depicted in ads
Happy listening :)
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