Michael Sabat

Michael Sabat

Podcasting + SMS Marketing

Using SMS is an opportunity for podcasts to greatly improve their advertising response rates and...

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The free Facebook Messenger tool build into FB (that no one is talking about)

Facebook has built conversation and data collection into Facebook Ad Manager. It's a great...

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Text messaging campaigns for public health

Text messaging works really well in the public health space. In this episode we discuss why text...

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Messaging 101: What are the different approaches for messaging campaigns?

This episode is an overview of the different options for messaging campaigns and high level...

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Messaging 101: What makes messaging different?

Messaging is part of the digital marketing space. Like every other discipline in digital...

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Facebook Kills the Messenger Discovery Tab

It seems like the Facebook Messenger platform is coasting to a stop with their latest change...

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Messaging 101: What is Messaging?

Messaging 101 helps any digital marketer understand messaging channels for marketing. We start...

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Two Announcements

Just two quick announcements on the podcast this week. 

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What are the options for messaging platform vendors

Following last week's conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott...

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Jed Alpert, Mobile Commons founder and SVP at Upland Software

Jed founded Mobile Commons, which was one of the earliest mobile messaging platforms. Mobile...

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Jeremy Horowitz from the Messenger Mastermind podcast

I found another excellent podcast about messaging. It's the Messenger Mastermind podcast and...

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Facebook's Messenger pricing could be fixed so everyone wins

The new Facebook Messenger pricing model, might hurt the channel and all of the developers that...

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Messaging as a digital marketing channel in 2020

Predictions and wished for messaging channels in 2020.  The biggest takeaways are: 1....

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Text Messaging, Facebook Messenger and RCS in 2019

Let's review the year 2019 in the messaging space. The one word that summarizes what's going on...

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Outreach Circle Launches P2P SMS

Sangeeth Peruri joins the podcast to talk about Outreach Circle and the recent launch of P2P...

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5 Industries with an unfair advantage with messaging campaigns

Certain types of organizations are predisposed to be more successful with messaging. Let's list...

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Why isn't SMS marketing bigger than email marketing?

Anyone that's worked on SMS marketing campaigns has seen incredible response rates and conversion...

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Facebook Messenger Case Study: Chatfuel with Leeds Beckett University

This podcast is a review of a case study published Chatfuel's website. A written review has been...

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How to optimize the new, top metric in Facebook Messenger

The “welcome message” is part of the Facebook ad, and the most critical piece taking users from...

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Andre Sternberg shares Sierra Club's approach to Facebook Messenger

Sierra Club is well known for their environmental protection efforts. In the non-profit tech...

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