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Episode 110 - From Poop to Gold - Creating Video Ads that Sell and Entertain with Daniel Harmon of the Harmon Brothers
  • 18/03/2020
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Episode 110 - From Poop to Gold - Creating Video Ads that Sell and Entertain with Daniel Harmon of the Harmon Brothers

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Descripción de Episode 110 - From Poop to Gold - Creating Video Ads that Sell and Entertain with Daniel Harmon of the Harmon Brothers

Quick - what’s the best, most effective viral video ad you’ve seen?  Poo-Pourri? Purple Mattress? Maybe Squatty Potty? Chatbooks? Each of those videos (plus dozens more) were created by my guest today and his team at Harmon Brothers.  And not only where these videos viral hits…they SOLD stuff. Funny. Memorable. And persuasive to the tunes of hundreds of millions in sales. That's hard to accomplish.  
In this episode, we dig into some of the tips, tactics and secrets behind the Harmon Brother’s unrivaled success.  We dive into the following:
3 big mistakes most companies make when it comes to video ads
Why humor is NOT a silver bullet 
The inside scoop behind Poo-Pourri and haw it launched the Harmon Brothers to national prominence
How do you land on the right “BIG idea”
How and when to get feedback on your script and initial video edits
How to think and create videos like the Harmon Brothers
Plus more

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