Emma Patterson on disrupting the way Brands and Retailers interact and discover each other
  • 17/09/2019
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Emma Patterson on disrupting the way Brands and Retailers interact and discover each other

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Descripción de Emma Patterson on disrupting the way Brands and Retailers interact and discover each other

Retail is increasingly moving online, yet the engagement between brands and retailers is stuck in the physical world of trade shows and face to face meetings.
Emma Patterson aims to change this with her App that is the tinder for retail. 
Emma has created a clear positioning for her business and is using a platform that combines the current flawed approach of Instagram with the dating app tinder. 
While InDirectory is an early-stage business Emma’s deep understanding of her target Persona’s problems creates a clear vision of what success is going to look like. 

The post Emma Patterson on disrupting the way Brands and Retailers interact and discover each other appeared first on Startup marketing consulting agency based in Brisbane - Fractal.

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