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JOING OUR COMMUNITY AT PODCASTING FOR BOSSES
If you remember on our last episode, we talked about the importance of including video as part of your podcast marketing strategy. We talked about on demand videos and live videos. On this episode we talk about ways that you can create and publish your videos, so they’ll attract more listeners.
First: Video Content (I don’t know what to say in front of the camera)
Video content
Make sure you spark curiosity posting a question or telling a story;
Tell your audience how these questions will be answered in the podcast episode;
Keep it short, always add CTA, add subtitles, and stick to a single message. One story, one emotional impact, and one take away;
Include one CTA- Access podcast episode here. Subscribe. Leave a comment;
It’s okay to write it all out at the beginning and read script from a teleprompter.
Second: Set the Stage
Setting the stage to record your videos requires you to pay attention to three things: light, noise, and background set up.
Light. Make sure you use a space where there is a lot of light. Also invest in good lighting.
Noise. Pay attention to the noise in the area you’re recording your videos. Noise doesn’t only affect the quality of the video but can also be a distractor and a stressor for you.
Background. This is a very important thing to consider. Everything that goes into your video adds to the viewers experience. You, the way you deliver the message, and also the background of your video. Make sure that your background is bright or in a light color.
Third: Video Equipment
You don’t have to start by using professional video equipment. You can simply start by using your smartphone and then as you progress and want to continue to improve your video production you can work your way through these 4 steps.
Step One
Just your phone. Most smartphones have very decent cameras and convenient features. The microphones on smartphones actually aren’t too shabby either.
Step Two
Beefing up the audio with accessories. To give your videos an extra punch and make them stand out more you’ll want to start improving the audio on the video. There are many ways to do this by adding some accessories to your phone.
iRig is a popular company that offers many solutions. They have many microphone choices and adapters that plug into your phone directly.
Step Three
Improve audio even more by recording it separately and syncing it up later in your video editing software. Make sure your audio and video are both in record and then say something like “promo video take 3” and clap. Now your video clip and your audio recording are both easily identifiable and can be synced together in any video editing software.
Step Four
Upgrade to a better camera. You may never need to get to this step. This however can really help the professional look of your videos and is especially a consideration if you are planning on growing a YouTube Channel.
Fourth: Technique, confidence, deliverance, and tone.
Confidence
This goes for men and women. Make sure that before you get in front of the camera you’re feeling and looking your best.
Get ready as if you were going on a date with someone you care about. Do your make up, fix you hair, wear your favorite outfit. Do anything you need to so you can get an extra confident boost. And in fact, this is a date with people you do care about, YOUR AUDIENCE.
Confidence also comes from your message. Whether you’ve been podcasting for a while or you’re just starting with your show, there is no one that knows more about your show and episodes than you. Be confident in your message.
Be ready to make multiple takes at the beginning. Making mistakes and screwing up is part of the learning process.
Deliverance
Start with short videos for social media. Instagram stories, short IG tv, promotional videos for your Facebook or Linkedin page, or your Facebook group.
Be and act as yourself. If you move your hands a lot when you speak, embrace it and use it in your videos. Don’t try to incorporate or cut off gestures.
Technique
Lighting is your friend.
If you’re making videos holding your phone stand by a window or get a clip-on light for your smartphone.
If you’re using a professional camera or putting your smartphone on a tripod, make sure that the light is shining on you face.
Also, if you’re holding the phone make sure that there is a good distance between the phone and your face. Find your attractive angle.
Tone
Your audience and the subject of your show set the tone of your videos.
Fifth: Video Editing Software
Trim. This is the simplest and really involve no editing other than trimming the start and end point of you video clip from your phone. Here you just take a few takes and get one performance of your video down.
Phone Video editing APPSThere are many different apps that you can get for your phone that allow you to combine multiple clips together, add music, add visual effects, etc. Video Editing Software.
Getting behind a computer is really the only way to go for editing video. It saves you tons of time and headache and allows you many more options. There are numerous video editing apps that you can use on your computer.
Then of course there’s the adobe products, with the main video editor being adobe premier.
Six: Choose Platform- Remember that the video format may change depending on the platform
- Website
- Instagram
- Twitter
- Facebook (Group or Page)
Seven: Automatic video creators
This can be a good option if you don’t feel comfortable talking in front of the camera. Downside: they are expensive
o Magisto automatic editing software.
o Promo (stock video editor).
o Headliner Automatic podcast videos
o Wavve
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