2087: How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo description
Watch AHREFS TV on Youtube.
Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.
3 Biggest Takeaways from Today's Episode:
It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.
Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you have to do is to explain to your existing customers what is awesome about your product.
A lot of people are afraid to talk about their product because they think that they would seem sales-centered. But if you are not pitching your product to people who are potentially interested in it, you are actually doing them a disservice.
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