Welcome to Day 3 of High Ticket Business Models. Today, I’m going to share with you the third way that you could serve more people and charge more money – that is through the Group Coaching Business Model. The Common Strategy: Working with Clients on a One-on-One Basis I think a lot of coaches and consultants, we started off as a one-on-one. Most people started off with working with clients on a one-on-one basis, and that’s perfectly fine. I get clients and I charge them per hour or blocks of x amount of hours, and that’s okay. We all start there, but you don’t want to stay there into a point where you hit your capacity and hit that limit and just cannot squeeze more time and work with more clients. Think Smarter and Serve More People Now you have to think a little bit smarter and think of how to serve more people. I believe the Group Coaching Business Model is probably one of the most powerful and is one of the easiest for any established coaches and consultants to scale their business. You’ll actually be surprised that in some cases, it’s even more effective than one-on-one. If you structure it properly, you’re getting intelligence and insights from the group and you’re giving them exactly what they want. So let me walk you through it. So the way that I’ve done it very successfully and also my students have used it very successfully is a 7-week program. Here is the way I would like to do it. So you would sell them on a program that’s a 7-week, and once a week you’re going to teach them a lesson. Let’s say on a Monday, they get access to your lesson. You can do this a number of ways. You can create the lesson ahead of time and you can “unlock” the module and they’ll get access to Lesson 1 or Module 1, and then you would jump on a call a few days later. So it could be a Thursday evening, you jump into a group Q&A call with your students. You will just answer the questions they have in terms of what they have learned from March 1. Next week, you do the same thing for March 2. Week 2, you jump into a Q&A call and you answer any questions that they have. So you give them a little bit of group coaching. Why It Works and Why It is Powerful Here’s why this is so powerful. Chances are, if you have a group of students taking this group coaching program, whoever has a question, chances are, the other students might have similar questions. This way also allows you to deliver value. It doesn’t matter because your work time, it doesn’t matter if you have three people in your program or you have thirty people in your program. Your work and your time is the same. You would spend the same Q&A time. Instead sixty or ninety minutes you might spend two hours. But really, you’re leveraging your time to spend with more people. And again at the end of that Q&A, you give them some assignment and say, “Do this. Make sure to watch out for that.” Then the next week again, they watch the video and get a Q&A. I like this model because it’s much more results focused. Usually when people do that and every week you give them an assignment, what I noticed is my students progressed so much faster than anybody else because they have that seven weeks of intense focus. Instead of giving them access to all the videos that they can access anytime they want and they never implement and have any feedback. This way, they learn something. It’s in bite sizes. They implement, they ask for help. You help them, they implement some more, and you help them. If you structure your curriculum properly, meaning that each week you’re building on the last one, you’re stacking on the success. You learn one thing then build on the next, and you build on the next. It’s a very powerful thing to do. Sell It Before You Even Create It Another huge benefit of this is you can sell it before you create it. Let’s say if you’re not even going to do videos, I have done this very successfully as well. All I did was I created a webinar, sold the program, people joined the program first when I hadn’t created any content yet. I have created a simple outline of what I’m going to teach. Then I let the students dictate and let them take the lead. On week 1, I teach them what I want to teach. That’s great, but I haven’t created anything yet. So I get on a call, I teach them, it’s awesome, they love it and I take a lot of that and then a few days later they get a Q&A, great. Then I ask them, “Next week I’m going to cover this topic guys. What else do you want to know about that topic on week 2?” “Dan I want to learn this and that.” “Great. Okay.” I take that intelligence and what they want to learn and create it. Let Go of Your Ego and Ask Your Clients What They Need Help On A lot of times coaches and consultants have this big ego. “We know what’s best for our clients.” No, we don’t. Instead of guessing what they want and what’s best for them, why don’t we ask, “Hey, you know what guys? What do you want to learn? What do you need help with?” Then just give it to them. They would love you more, they would love the program more, they will enjoy the learning more and they will get better results. This is a very effective way for you to sell a program and get better results before you launch it. And guess what? When you launch the program, let’s say bad news, very few people bought it. Isn’t it better to find that out early than for you to spend days and months creating that perfect program that nobody wants to buy? In this case, let’s just create the sales message. It could be just a video sales letter, it could be a webinar. Just launch the thing first and see if anybody wants to buy. Take that as a beta test group. You can easily launch this as a first time, as a beta test. And people love this. The Beta Tester Strategy Let me give you one more strategy, okay? You can easily do this as a beta test. Let’s say your program is going to be $5000 when you launch it. You can say, “Hey guys, when I officially launch this ABC program it’s going to be $5000 but I’m looking for thirty people to be my beta testers so I can get some case studies. When I roll it out in a big way it’s going to be $5000, but for this first group – our beta test group, it’s going to be $3500. So you get a $1500 off when you get involved with this opportunity and this program.” They get a good deal and you get it beta tested. You take that content and you are essentially co-creating the program with your students. Such a powerful, powerful strategy. Give it a shot. Until next time. Always be closing.
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